At Beenen Therapy Group, we know that athletic performance is about more than physical training—it’s also about mental strength, emotional balance, and resilience. That’s why we offer sports psychology services to support athletes at every level. Kelly Zwicker, MS, brings a unique perspective as both a therapist and former collegiate athlete, helping clients work through performance anxiety, mindset blocks, motivation struggles, and the mental demands of competition. Whether you're preparing for your next big event, recovering from an injury, or navigating the pressures of sport, Kelly offers compassionate, evidence-based support to help you build your mental game and thrive—on and off the field.
What is Sports Psychology?
Sports psychology is a mental health specialty that helps athletes strengthen their mindset, manage stress, and improve performance, both on and off the field. It focuses on the psychological factors that influence athletic success, including confidence, focus, emotional regulation, and resilience.
At Beenen Therapy Group, we offer sports therapy for athletes of all levels—from student-athletes and weekend warriors to competitive professionals. With a background as a former collegiate athlete, Kelly Zwicker, MS, blends clinical skill with real-life sports experience to help clients overcome performance anxiety, bounce back from injuries, and build the mental toughness needed to thrive.
Whether you're facing pressure before a big game, recovering from a setback, or looking to level up your performance, sports psychology in Jacksonville Beach can give you the edge you're looking for. We’re here to support your goals, your growth, and your love for the game.​
How Does Sports Psychology Help?​
Sports psychology helps athletes build mental and emotional skills to support performance, confidence, and overall well-being. Just like physical training strengthens the body, mental training sharpens focus, builds resilience, and creates a mindset that can handle pressure, setbacks, and success.
Common areas where sports psychology can make a difference include:
-
Managing performance anxiety or “choking” under pressure
-
Developing routines to improve focus and consistency
-
Rebuilding confidence after an injury or loss
-
Navigating team dynamics, coaching feedback, or competition stress
-
Staying motivated through plateaus or burnout
-
Balancing athletic identity with school, work, or life outside of sport
For many athletes, these skills aren’t just helpful—they’re essential. Sports psychology provides practical tools and emotional support to help you perform at your best while protecting your mental health along the way.
Who Benefits from Sports Psychology?​
Sports psychology isn’t just for professional athletes. Anyone who takes part in competitive, recreational, or performance-based activities can benefit from strengthening their mental game. At Beenen Therapy Group, we support individuals across a wide range of experiences and goals.
Sports psychology can be helpful for:
-
Student-athletes navigating performance pressure, academic demands, and identity development
-
Recreational athletes who want to improve confidence, consistency, or motivation
-
Competitors recovering from physical injury or struggling with fear of reinjury
-
Athletes facing burnout, mental fatigue, or loss of passion
-
Adults returning to fitness after a long break or life transition
-
Performers in high-stakes environments, such as dancers, gymnasts, martial artists, and more
If your sport—or movement practice—has started to feel overwhelming, mentally draining, or disconnected from the joy it used to bring, sports psychology may help you reconnect with your goals and find new strength in your journey.
Ready to strengthen your mental game?
Whether you’re working toward a goal, recovering from a setback, or simply want to feel more focused and confident in your sport, support is here. Reach out to schedule a session or learn more about how sports psychology at Beenen Therapy Group can help you perform—and feel—your best.