At Beenen Therapy Group, we know that performance is about more than physical training—it’s also about mental strength, emotional balance, and resilience. That’s why we offer sport/performance psychology services to support athletes at every level. Kelly Zwicker, MS, MSW brings a unique perspective as both a therapist and former collegiate athlete, helping clients work through performance anxiety, mindset blocks, motivation struggles, and the mental demands of competition. Whether you're preparing for your next big event, recovering from an injury, or navigating the pressures of a sport or performance, Kelly offers compassionate, evidence-based support to help you build your mental game and thrive—on and off the field or performance space.
What is Sport/Performance Psychology?
Sport/performance psychology is a mental performance specialty that helps athletes and performers strengthen their mindset, manage stress, and improve performance. It focuses on the psychological factors that influence athletic and performance success, including confidence, focus, emotional regulation, and resilience.
At Beenen Therapy Group, we offer sport and performance psychology for athletes and performers of all levels—from student-athletes and weekend warriors to competitive professionals. With a background as a former collegiate athlete, Kelly Zwicker, MS, MSW blends clinical skill with real-life sport experience to help clients overcome performance anxiety, bounce back from injuries, and build the mental toughness needed to thrive.
Whether you're facing pressure before a big game, recovering from a setback, or looking to level up your performance, sport/performance psychology in Jacksonville Beach can give you the edge you're looking for. We’re here to support your goals, your growth, and your love for the game or craft.​
How Does Sport/Performance Psychology Help?​
Sport/performance psychology helps athletes and performers build mental and emotional skills to support performance, confidence, and overall well-being. Just like physical training strengthens the body, mental training sharpens focus, builds resilience, and creates a mindset that can handle pressure, setbacks, and success.
Common areas where sport/performance psychology can make a difference include:
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Managing performance anxiety or “choking” under pressure
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Developing routines to improve focus and consistency
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Rebuilding confidence after an injury or loss
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Navigating team dynamics, coaching feedback, or competition stress
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Staying motivated through plateaus or burnout
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Balancing athletic identity with school, work, or life outside of sport
For many athletes and performers, these skills aren’t just helpful—they’re essential. Sport/performance psychology provides practical tools and emotional support to help you perform at your best while protecting your mental health along the way.
Who Benefits from Sport/Performance Psychology?​
Sport/performance psychology isn’t just for professional athletes and performers. Anyone who takes part in competitive, recreational, or performance-based activities can benefit from strengthening their mental game. At Beenen Therapy Group, we support individuals across a wide range of experiences and goals.
Sport/performance psychology can be helpful for:
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Student-athletes or performers navigating performance pressure, academic demands, and identity development
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Recreational athletes who want to improve confidence, consistency, or motivation
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Competitors recovering from physical injury or struggling with fear of re-injury
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Athletes or performers facing burnout, mental fatigue, or loss of passion
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Adults returning to fitness after a long break or life transition
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Performers in high-stakes environments, such as dancers, gymnasts, martial artists, and more
If your sport—or movement practice—has started to feel overwhelming, mentally draining, or disconnected from the joy it used to bring, sport/performance psychology may help you reconnect with your goals and find new strength in your journey.
Ready to strengthen your mental game?
Whether you’re working toward a goal, recovering from a setback, or simply want to feel more focused and confident in your sport, support is here. Reach out to schedule a session or learn more about how sport/performance psychology at Beenen Therapy Group can help you perform—and feel—your best.